The Google Page Experience Update is a ranking algorithm update that prioritizes user experience metrics, such as Core Web Vitals and mobile-friendliness, in determining search rankings. Websites that provide a smooth and enjoyable browsing experience for users are rewarded with higher rankings. An example of a website benefiting from this update would be one that optimizes its pages for fast loading times and easy navigation on mobile devices.

Metrix included in Google Page Experience Update

It focuses on various metrics that measure how users perceive the usability, speed, and interactivity of web pages. The key metrics included in this update are Core Web Vitals, which assess aspects such as loading speed, interactivity, and visual stability, along with existing signals like mobile-friendliness, safe browsing, HTTPS security, and intrusive interstitial guidelines.

How does it impact your website?

One real example of the Google Page Experience Update in action can be seen in the impact it had on the ranking of websites after its implementation. For instance, let’s consider a scenario where two websites, Site A and Site B, offer similar content and target the same keywords. However, Site A prioritizes user experience by optimizing its page speed, ensuring mobile-friendliness, and minimizing intrusive interstitials, while Site B neglects these aspects.

After the Google Page Experience Update rolls out, Site A sees an improvement in its rankings, as it provides a better overall user experience compared to Site B. Site A’s pages load quickly, are mobile-friendly, and provide a seamless browsing experience, leading to higher user engagement and satisfaction. Consequently, Site A attracts more organic traffic and achieves higher rankings in search results, ultimately resulting in increased visibility and potential conversions.

On the other hand, Site B, which fails to meet the criteria outlined in the Page Experience Update, experiences a decline in its rankings. Its pages may load slowly, display poorly on mobile devices, or feature intrusive pop-ups, leading to a subpar user experience. As a result, Site B loses visibility in search results, receives less organic traffic, and may struggle to compete with websites that prioritize user experience.

This example underscores the importance of optimizing for the Google Page Experience Update to maintain or improve rankings in search results. By focusing on providing a positive user experience across all aspects of their website, webmasters can enhance their chances of ranking well and attracting more organic traffic, ultimately driving business growth and success.