Link building in SEO refers to the process of acquiring hyperlinks from other websites to your own. These links, also known as backlinks, play a crucial role in determining a website’s search engine ranking.

Search engines like Google view backlinks as votes of confidence from other sites, indicating the quality and relevance of your content. High-quality backlinks from authoritative and relevant websites can significantly boost a site’s visibility and authority in search engine results pages (SERPs).

Link building strategies often involve outreach, content creation, and relationship building to attract and earn backlinks from reputable sources.

Example:

Let’s say you run a blog about healthy living, and you’ve written a comprehensive guide on the benefits of a plant-based diet. To improve your blog’s SEO and attract more traffic, you reach out to several reputable health and wellness websites, asking if they’d be interested in featuring your guide on their site.

One of the websites, a popular health and nutrition blog, finds your guide informative and relevant to their audience. They decide to include a link to your guide within one of their own articles about plant-based diets. This link serves as a backlink to your blog post.

As a result, readers of the popular health blog who are interested in plant-based diets discover your guide through the backlink. Additionally, because search engines like Google consider backlinks as signals of a website’s authority and relevance, your blog’s ranking for keywords related to plant-based diets may improve over time. This boosts your blog’s visibility in search engine results, driving more organic traffic to your content.